Kiri Mompreneur Challenge

Hey Mom! This is your chance to turn your ideas into reality with Kiri Mompreneur Challenge

Are you juggling being a supermom, working on your side project, or building your next innovative venture? Has motherhood revealed to you new skill sets and passions you never knew you had? Because you are no ordinary Mom; Kiri wants to help unleash your talents through the Mompreneur Challenge, a collaboration between Kiri and Berytech. You can go the extra mile with a 6-month incubation program at Berytech valued at $10,000, and another $10,000 grant from Kiri to help you start up your idea and become a full-fledged Mom entrepreneur!

Learn More
30 Mompreneurs

shortlisted to access a 2-month capacity building and business support program

10 Finalists

selected based on developed business plans to pitch on the competition’s finale

1 Winner

to be awarded the $10,000 grant and the 6-month incubation program at Berytech


Being a mom and an entrepreneur is hard and every bit of support is needed! And because Kiri cares about you the way mothers care for their families, keen on providing them with the utmost best on a daily basis, Kiri has teamed up with Berytech to bring you the ‘Mompreneur Challenge’ to help you develop your business every step of the way.

The competition is open for all moms with an innovative idea or project, who want to make a difference in their lives and the lives of people around them while turning their dream projects into full-fledged businesses.

The call for applications is open until April 30, 2019.

30 shortlisted applicants will be given access to a series of capacity building and business development workshops, helping them refine their business models and perfect their business plans for the second selection round.

10 finalists will be selected to be extensively trained for pitching their projects in front of the jury and the public on the competition’s finale.

1 winner will be announced to win the $10,000 cash prize and the 6-month incubation at Berytech, benefiting as well from media exposure and networking opportunities.


You can apply with your idea or project if:

  • You are a mother based in Lebanon
  • Your project contributes to improving the future of society and the planet
  • You are innovating in art, education, culture, food or any other societal or environmental field
  • Your project is at an early stage (0 – 2 years) with a validated business idea
  • You can submit your application and present your pitch in English


What Kiri and Berytech are looking for is an innovative idea or project that is competitive, viable and scalable.

  • Innovation can be either technology-driven or not. The offered product or service has to be new, at least in the target market or in its production or delivery method. Innovation can also be in the raw materials used to offer a product.
  • Validation should be done using a sample of your target market through questionnaires, interviews, focus group or other methods.
  • You need to have a good understanding of your competition and able to describe your competitive advantage.
  • Your project or idea needs to be financially viable and profitable while showing potential for growth and long-term replicability.


Read the stories of these four successful mompreneurs who got their startups rolling with the help of the Berytech ecosystem and get inspired to become a mompreneur yourself.

Elsa Aoun

Elsa Aoun is a mother and a serial entrepreneur. She has co-founded 3 content platforms and 2 e-commerce platforms gathering millions of followers from across the world. It all started with a simple idea she and her husband had back in college in 2006 of creating Arabic content, which was lacking at the time. Elsa eventually quit her job when her first child was born to fully focus on her startup, which also gave her the time flexibility she needed to be the mom she wanted to be. Since then, Elsa has been able to raise $1.5M for and $4M for and grow her team to 25 full-timers.
[ See her advice ]

“Juggling motherhood and entrepreneurship takes a lot of organization, I take turns with my husband in driving the children from school and no matter how loaded are my work days, I make it a point to be there for homework. And weekends are nothing but quality time! My advice to women who want to launch their startups is to find a supportive environment that  will lift you up – a friend, your husband, a family member, a co-working community – find the right business partner who will compliment you, plan ahead and be prepared to be challenged every day.”

Tanya Atallah

After her own career as a professional photographer was overturned by the birth of her children, Tanya Atallah decided to focus solely on teaching photography in universities. She then decided to launch the Fine Arts Photography Academy with an all-inclusive curriculum that allows students from different backgrounds to build a solid portfolio in photography with a choice between 24 different courses based on their photography passion. After 3 years of hard work, the academy now has a certified program, 180 students, 16 instructors, classes for all ages with a schedule that runs both in the mornings and evenings, and throughout the summer.
[ See her advice ]

“The only way you will have the power to succeed is finding something that you are truly passionate about. Don’t worry about your management skills, you will learn that along the way – if you can manage a household, then you can definitely manage a startup. My advice to women who want to launch their startup is to stop feeling guilty about not being present for their children all the time. The best part is that it will teach them the great skill of managing their own lives. Just make sure to plan in some quality time together with your family that you will all appreciate.”

Stephanie Hanna

Stephanie Hanna took time off from her investment banking career after the birth of her twins. This restless mother of three was already looking for a startup idea when she realized the lack of customized label services in the region. This led her to create ESSMAK, an online platform that simplifies the life of mothers allowing them to order their custom labels online. Since its launch in 2015, ESSMAK has diversified into creating customized home items and has grown from Lebanon to the whole Middle East.
[ See her advice ]

“Juggling motherhood and entrepreneurship is really hard: you are constantly overstretched and have conflicting priorities. However this is also a big advantage: you become much better at managing time, and have improved decision-making capabilities. This is going to be the best and the worst time of your life. My advice would be to have a good support system. There are no real office hours for mompreneurs and you will need your husband, your mother or family to help you out at home while you’re busy with your project. Finally, validating your project with professionals like Berytech will allow you to start on the right step before investing time, effort and money in it.”

Nisrine El Turky

Nisrine El Turky co-founded her startup, IoTree, last year from a simple idea to protect fruits from harmful insects. Since then, IoTree has been jumping from one achievement to another: winning the Agrytech Hackathon, receiving the LIRA award, reaching the third phase in the Agrytech Accelerator, partnering with touch, and winning the GSVC regional competition. Nisrine has also won the top 3 women entrepreneurs in the Arab world award by Potential.
[ See her advice ]

“Motherhood makes us better leaders. Being a mom is a full-time job and my daughter has always been my priority and will always be regardless of my work; but, I also believe that every mother should keep her own productive space to be able to move forward as an individual. My advice to mompreneurs is to believe in themselves despite the obstacles that will be set in their way just because they are women. A mother is by nature a multi-tasker, this is what makes mompreneurs more skilled and agile than other entrepreneurs. Motherhood changes your vision, it makes you have better emotional intelligence while leading with determination and discipline.”


To submit your application, please answer all the questions below and provide us with a 1-minute video in which you present your idea and why you are interested in joining the Mompreneur Challenge. Some of the questions will need more than a paragraph to properly explain your business idea.

Please note that the quality of your application is a key criterion for the selection process.

All information provided is the property of the carrier of the project. Kiri and Berytech are committed to keeping them confidential and protecting the intellectual property of the participants.

For more information or assistance please contact


The application period is now closed. Thanks for all the Mompreneurs who applied. Expect to hear from us in the next 2 weeks once we review all submitted applications and select the 30 shortlisted mompreneurs to participate in the challenge!


To even learn more about the competition and best prepare your application, join us at one of the info sessions delivered by Berytech’s head of Business Support and Development Joanna Abi Abdallah.

You will have the chance to:

  • Learn more about Berytech and how the team assists entrepreneurs and startups
  • Learn how to translate your idea into a proper business plan (ideation session)
  • Learn how best to fill the Kiri Mompreneur Challenge Application Form online

Your kids are welcome! A coloring area will be set for them.

You can sign up to one of the following sessions happening across all Lebanon:

Beirut – Berytech Mathaf
Friday, April 5, 2019 – 9:00am – 12:00pm

Keserwan (Byblos) – Neopreneur
Tuesday, April 9, 2019 – 5:00pm – 7:00pm

Bekaa (Zahle) – Beit El Kroum
Friday, April 12, 2019 – 11:30am – 1:30pm

Shouf (Baaqline) – Federation of Soueijani Municipalities
Monday, April 15, 2019 – 10:30am – 12:30pm

North Lebanon (Tripoli) – Tripoli Entrepreneurs Club
Thursday, April 18, 2019 – 10:30am – 12:30pm


Berytech © 2019